Beauty of Joseon: Where Ancient Korean Wisdom Meets Modern Skincare
A Legacy Rooted in the Joseon Dynasty
Dating back to the 1800s, Korea’s timeless beauty rituals were carefully documented in Gyuhap Chongseo, written by scholar Yi Bingheogak. This historic text revealed how herbal ingredients and natural remedies were used to maintain healthy, radiant skin—principles that continue to inspire Korean skincare today.
The Philosophy Behind Beauty of Joseon
Beauty of Joseon brings these traditions into the modern world by blending Hanbang (traditional Korean herbal medicine) with contemporary skincare science. The brand prioritizes skin health over coverage, creating clean, effective formulas without artificial colors, synthetic fragrances, or unnecessary fillers.
What Is Hanbang Skincare?
Hanbang focuses on restoring balance and vitality using fermented herbs, grains, and botanical extracts. These ingredients work harmoniously with the skin to promote long-term health rather than short-term fixes.
Hero Ingredients Inspired by Tradition
- Ginseng: Boosts elasticity, improves circulation, and reduces signs of aging
- Rice: Brightens, hydrates, and strengthens the skin barrier
- Green Plum & Apricot: Gentle exfoliation for smoother skin texture
- Propolis & Honey: Calm irritation and support skin repair
- Mugwort, Centella & Green Tea: Soothe sensitive and stressed skin
A Skin-First Beauty Philosophy
Beauty of Joseon believes radiant skin is the foundation of beauty. By reimagining centuries-old rituals with modern innovation, the brand delivers gentle yet powerful skincare designed for consistent, visible results.
