Dating back to the 1800s, the timeless beauty secrets of the Joseon Dynasty were carefully recorded in the Korean text Gyuhap Chongseo. Authored by Yi Bingheogak, a renowned female scholar, this 200-year-old book reveals traditional skincare remedies and the powerful use of Korea’s finest herbal ingredients to nourish and enhance the skin’s health and radiance.
BEAUTY OF JOSEON is a Korean skincare brand that blends time-honored beauty wisdom from the Joseon Dynasty with modern skincare science. Rooted in traditional herbal remedies, the brand creates high-performance products using natural ingredients while avoiding unnecessary additives like artificial colors and synthetic fragrances.
Inspired by the values of the Joseon era—where clear, healthy, and radiant skin was more desirable than covering imperfections with makeup—BEAUTY OF JOSEON focuses on nurturing the skin from within. The brand incorporates Hanbang (traditional Korean medicine) ingredients in every formula, honoring centuries-old practices with a modern twist.
Why herbal ingredients? In the Joseon Dynasty, people believed that skincare was a reflection of inner health and prioritized natural treatments—like rice water, grain powders, honey, cucumber, and fruits—to cleanse and protect the skin. BEAUTY OF JOSEON continues this legacy by combining those heritage ingredients with modern innovations, helping you achieve bright, balanced, and naturally beautiful skin.
Hanbang is the traditional Korean approach to herbal medicine, rooted in ancient texts and healing practices. For centuries, these ingredients were used not only to treat physical ailments but also to maintain a balanced and healthy appearance — something that was highly valued during the Joseon Dynasty. In Hanbang skincare, the focus is on restoring the skin’s natural condition, using fermented herbs, plant extracts, and grains that work in harmony with the body.
Beauty of Joseon takes these treasured ingredients and reimagines them through the lens of modern science, offering a clean, elegant range of products that are free from harsh additives, synthetic fragrance, and unnecessary fillers.
One of the most iconic Hanbang ingredients is Ginseng. Revered in Korea for its energy-boosting properties, ginseng is also a powerful anti-aging component in skincare. Rich in antioxidants and saponins, it helps reduce fine lines, firm sagging skin, and improve circulation for a naturally radiant look.
Products like the Ginseng Essence Water and Repair Serum with Ginseng and Snail Mucin provide a nourishing boost to tired, dull complexions while supporting elasticity and regeneration.
Rice has long been used in Korean beauty rituals. During the Joseon era, women used rice water as a natural cleanser and toner to brighten and soften their skin. Packed with amino acids and minerals, rice helps to strengthen the skin barrier, even out skin tone, and provide deep hydration.
Beauty of Joseon continues this tradition through products such as the Glow Deep Serum (Rice + Arbutin) for brightening pigmentation, the Relief Sun SPF50+ with 30% rice extract for soothing protection, and the beloved Dynasty Cream, which combines rice with ginseng, honey, and ceramides for a rich, creamy moisturiser.
Unlike harsh exfoliants, green plum and apricot blossom offer a more delicate solution for clearing away dead skin cells. These fruit-derived AHAs help refine skin texture and promote cell turnover without irritation.
The Apricot Blossom Peeling Gel is a testament to this approach — an enzyme-based exfoliator that gently polishes the skin while keeping it hydrated and calm.
Used in traditional medicine for their healing and antibacterial properties, propolis and honey are perfect for soothing stressed or acne-prone skin. These ingredients help to reinforce the skin’s barrier and reduce inflammation while enhancing overall radiance.
The Glow Serum with Propolis and Niacinamide is a customer favourite, known for balancing oil levels, calming breakouts, and reviving dull complexions.
Herbs like mugwort, centella asiatica, and green tea are classic Hanbang botanicals valued for their anti-inflammatory and soothing properties. In an age of over-exfoliation and pollution-induced sensitivity, these ingredients offer the calm and balance our skin craves.
Products such as the Calming Serum (Green Tea + Panthenol) and Centella Asiatica Calming Mask are ideal for irritated, red, or sensitive skin types, providing instant relief without clogging pores.
What makes Beauty of Joseon stand out isn’t just the elegance of its packaging or the richness of its ingredients — it’s the brand’s philosophy. It believes in enhancing skin health from the inside out, just as women in the Joseon Dynasty did centuries ago. Makeup was considered secondary to healthy, glowing skin — a mindset that continues to resonate today.
By reinterpreting these time-honoured beauty secrets for the modern age, Beauty of Joseon offers a thoughtful, effective skincare experience that prioritises long-term health over short-term fixes.
Whether you're new to Korean skincare or looking to reconnect with your skin in a more natural, gentle way, Beauty of Joseon invites you to discover the radiance that lies in simplicity — and the wisdom of the past.